This canned cocktail thing really took off, huh? Well, while all the other ready-to-drink adult beverages (name a not ready-to-drink beverage?) target the coastal elites and spring breakers, one company was brave enough to target the Southwestern hardworking-horse-wrangling-canned-drink-craving-blue-collar-wearing-snake-in-their-boot-having-gen-z folks out there whose palates crave a pre-made mixed drink after a long, long, long, long, long, long day of work.