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mark j donnellyYETI
YETI liked to make work.
I liked to make work for YETI.
Here is some of that work.

Contribution: Strategy, Concepting, Production, Post-Production
The Hondo
To launch (on a budget) YETI’s first ever chair, the Hondo Base Camp Chair, we did a friends and family shoot, using "slow video" inspired stories, we showed people all the things you could do in the sturdiest outdoor chair ever built, which turns out is a lot of sitting.

And yes, the dog was the best talent on set.

Contribution: Concepting, Production, Post-Production
Thanks for looking at all this stuff. Want to go back up or home?