here's a fun story. when directing yachty through the script, he made fun of it quite a bit. all in good fun, but nothing like having the celebrity you're writing for make fun of what you wrote. here's a fun story. when directing yachty through the script, he made fun of it quite a bit. all in good fun, but nothing like having the celebrity you're writing for make fun of what you wrote. here's a fun story. when directing yachty through the script, he made fun of it quite a bit. all in good fun, but nothing like having the celebrity you're writing for make fun of what you wrote. here's a fun story. when directing yachty through the script, he made fun of it quite a bit. all in good fun, but nothing like having the celebrity you're writing for make fun of what you wrote. here's a fun story. when directing yachty through the script, he made fun of it quite a bit. all in good fun, but nothing like having the celebrity you're writing for make fun of what you wrote. here's a fun story. when directing yachty through the script, he made fun of it quite a bit. all in good fun, but nothing like having the celebrity you're writing for make fun of what you wrote. here's a fun story. when directing yachty through the script, he made fun of it quite a bit. all in good fun, but nothing like having the celebrity you're writing for make fun of what you wrote.
mark j donnellydiscord x lil yachty
Discord goes big for April Fools. In 2021, we added a limited time mode called "Sound Packs", a set of new and very, very different notification sounds than the Discord standard, including Lil Yachty, an uncle, and pure chaos. For a day, your message notifications became Lil Yachty singing to you, the Wilhelm scream, or your Uncle asking "are you winning, buddy?" With the idea already set, we needed a video concept to bring it to life. I worked with the amazing Kevin Tang (lead animator) to develop a script and then got the honor of directing Lil Yachty through his intro video.

The results were awesome with 6.2 million organic social impressions and 1.2 million trying the sound packs. Like Lil Yachty said, "Get ready for the craziness."

Contribution: Copywriting, Concept Development, Voice Over Direction, Production, Post Production

Whoa you made it all down here. Thanks for looking at all this stuff. Want to go back up or home?